Leveraging data is now the gold standard when running an eCommerce business. Data gives you insights to measure the success of your campaigns.
However, if you are a third-party seller on an online marketplace, obtaining data has been impossible — until now.
Shopee made another breakthrough after announcing that Facebook Ads are now available in Shopee Seller Centers across Southeast Asia.
Shopee is the first online marketplace platform to integrate Facebook Collaborative Ads into its system. This is part of their ongoing commitment to empower businesses of all sizes.
What’s in it for the sellers
Shopee sellers will have a one-stop platform where they can easily manage their store and marketing efforts. They will have access to a wide range of marketing tools and data to help them build lists, run database promotions and increase the success of their online business on Facebook.
Best part? Sellers can now track the results of their Facebook ad campaigns in the Shopee Seller Centre.
So without further ado, let’s dive into a step by step article that will help you learn how to manage your Facebook Collaborative Ads directly through Shopee’s Seller Center.
Increase Shopee traffic and conversions with Facebook Collaborative Ads
What is Facebook Collaborative Ads CPAs?
Facebook Collaborative Ads (CADS) is an advertising solution that enables brands and retailers to form efficient and effective partnerships. Brands can run marketing campaigns that will help small retailers get more traffic to their websites and complete purchases.
Why run FB ads for your Shopee shop
With over 1.93 billion “daily” active users , Facebook is one of the largest social media networks. But the biggest advantage of Facebook advertising is that it is highly customizable and flexible. You can Fax Lead target users based on their age, gender, location, and even their interests and beliefs. This can reach customers at different stages of the sales funnel, and even outside the Shopee community, resulting in increased traffic to your store.