Even if new things emerge in the digital marketing landscape

 Since it aims above all to establish a relationship of trust with users. This trend is all the clearer since according to the european consumers’ union (beuc). 40% of french consumers consider themselves too little protected with regard to the control of their personal data . But 2024 should also mean a future without cookies. With the gradual elimination of cookies that track users for targeted advertisements . It is google in particular which plans to eliminate them from chrome. Its star browser. In order to push brands to adopt more secure and ethical alternatives. It therefore seems relevant for companies to rethink their digital marketing strategies in this sense. And from now on.

It is an ethical approach that goes beyond simple compliance

And be careful to align content creation and online advertising campaigns Oman Phone Number List with this approach. Otherwise you risk sending an inconsistent message. Prioritize user-generated content (ugc) ugc. Or user-generated content. Is today a fundamental pillar of digital marketing and is poised to become even more essential in 2024. This strategy can be summed up in a few words: promoting customer contributions for its own promotion. At a time when consumers no longer necessarily trust traditional advertising. The importance of content created by real people . Aligned with their needs. Is no longer in doubt. The icing on the cake is that search engine interest in this type of content has increased by 335% in 10 years.

This doesn’t mean you should forget about influencer marketing

After all. It is a very effective tactic when done well. On the other hand. It is crucial Qatar Phone Number List to take into account the fact that ugc is gaining importance in the eyes of customers . All businesses that want to establish authentic and engaging communication with their audiences should prioritize this technique. But how to proceed in practice? Difficult to answer this question as there are so many possibilities. However. To give you an example. Brands can notably create interactive campaigns on social networks. Like tiktok. Where users are invited to share their experiences with the products or services concerned. Seo. Content marketing and google ads (sea): the winning trio obviously.