You will collect as much practical information as possible to return to the office with advice to distill to your team. Those  are those who use them. Here is a small selection of feedback that you can attend: Measure telephone conversions with call-tracking We often think of on-line KPIs, but we rarely measure off-line. So if you have incoming leads by phone, think about call-tracking. David Liger, Digital Marketing Manager at will explain how he measured and integrated telephone conversions into his online customer journey.

A top manager Are you in a context

To integrate conversations into the online journey Gain efficiency to animate your communities In social media, Flavien Chantrel, Social Media and Web Content Manager at Hellowork will present 3 essential tools for database interacting with online communities . To animate your communities, you can also discuss conversational marketing with Simon Robic of iAdvize. Take advantage of feedback to be a top manager Are you in a context of internationalization of your team? You’ll be in the right place for advice on how to manage your team: Wade Foster, the CEO of Zapier, has based his company on employees who work remotely.

To be very instructive


He will be our guest of honor and will share with you his fascinating experience of “remote work” Inken Kuhlmann-Rhinow, Marketing Director EMEA HubSpot has Fax Lead deployed its international marketing team in 6 regions and 5 languages. She will explain to you during her conference , how she manages her multi-cultural team. Take a look at the full program to make your choices, and see you at the end of January! Inbound Marketing France 2020 is fast approaching and the program is being refined. It promises to be dense, to be rich, to be very instructive. So to best optimize your visit, you might as well prepare your day now. One of the 2020 novelties was born thanks to you! Indeed.