This is because this strategy focuses on interactive activities and aims to increase brand awareness and open relationships with the brand’s target audience . 5 Examples of brand activation Brand activation has a variety of approaches that you can choose according to your needs. Here are some examples of strategies that are usually implemented by brand activation agency services: 1. Sampling In a way, this is the most widely used brand activation strategy and the results are effective. By letting potential customers try products for free, it is more likely that they will be interested and make a purchase. If you want to implement this strategy, do it at events attended by your target audience. Another way is to collect the customer’s address and then send them a sample.
Don’t forget to include a greeting and ask
the recipient to share a sample Iran Phone Number List photo on their social media. 2. Contests on social media Contests or challenges on social media are now being favored by the public. You can also use it for brand activation . For example, you can launch a special product that is produced in limited quantities. Create challenge content on social media that encourages your audience to post products when they find them. 3. Experiential marketing Experiential marketing, or sometimes called engagement marketing, is a strategy that creates immersive experiences to engage audiences.
You can even combine it with sampling
Qf your brand and products. Also Read Fax Lead Everything About Creative Agency You Need To Know 4. In-store brand activation This strategy is most popular among retailers and other B2C-targeted businesses. They hold events in their own stores and invite their audience to see and try the products in person. However, this brand activation strategy is less common among B2B businesses. Even so, you as a B2B business owner can also implement an in-store strategy , by holding an event that brings clients together with the people who make, market, and sell your products. Create interactive sharing sessions and encourage clients to provide feedback . 5. Exhibition events Finally, brand activation can also be done by holding exhibition events or trade shows.
