How your business can gain more relevance on social media

Marketing Digital Share The challenge of gaining more relevance on social networks is the goal of companies in any segment. Used correctly, social media is a powerful tool for businesses to connect with their customers and prospects, unlocking brand exposure, converting leads and closing deals. However, you need to have a strategic plan and know how to use platforms effectively. Your company should not be on all social networks, so don’t worry about the “hype” of the emergence of new networks (which happens with a certain frequency). Check out some tips from the Bowie Agency on how your company can gain more relevance on social media: define your goals What do you hope to achieve on social media? Want to increase sales, generate leads and direct them to your website.

Or simply build a community of followers.

Once you know what your goals are, you can start to develop a plan to achieve them. At this point, you must rely on a digital marketing agency, directing your business towards the right goals. The Bowie Agency, for example, specializes in short term or recurring Marketing Consulting. Some Chairman Email List of our clients already have marketing, design and content teams and rely on Bowie to define next steps, manage Paid Media campaigns (Ads) or even effectively produce content. Know your audience Who are your customers? What are your needs and interests? How much time do they spend on social media? The “Persona” you may have heard of will answer all of that. And again, digital marketing agencies advise their business on this. By understanding your audience, you can create content that is relevant and engaging for them.

Remember that recurrence and formats

differ from network to network, so don’t worry or go crazy wanting to make hundreds of posts, often – depending on the dynamics of each social network – you won’t gain more relevance on social networks with that , just more stress. Create quality content Content is the heart of social media and Fax Lead visuals also count for a lot. If you want to be relevant, you need to create interesting, informative, and engaging content. That means posting regularly, using compelling images and videos, and writing clearly and concisely without selling them all the time. People follow companies and brands and feel invaded when they see “jabá” of products and services all the time. Leave that part to Paid Media Campaigns (Ads), impacting defined audiences and offering your business in a fluid and consistent way. The famous “sponsored content” does not bother Internet users to the point of blocking or unfollowing.