What is marketing automation

As you can imagine, automating most recurring (and often time-consuming) marketing tasks brings many advantages, regardless of the sector of activity of the company concerned. However, marketing automation tools should not only be seen as yet another solution on which to rely entirely. On the contrary, due to the fact that automation software. Therefore, and applications are mainly focused onlead generation and conversion, their use requires careful consideration of your strategy. After all, these tools work from scenarios that you define based on the behavior of your contacts . The desired actions are then triggered as this same scenario unfolds.

Marketing automation and CRM software: what’s the difference

In this photo, marketing automation is represented. Marketing automation: what is it? Marketing automation, or marketing automation, is a fairly broad concept. After reading the above, you may be thinking that you are already UAE Phone Number List doing this with your CRM (Customer Relationship Management) software or by sending marketing emails? Well no ! Even if it’s close, it’s not really marketing automation. But then, what does this consist of? Here we go for some explanations and concrete examples. The definition of marketing automation As we saw previously, marketing automation consists of automating a set of repetitive marketing actions , but especially marketing campaigns.

Marketing automation: some examples

So you can imagine the time savings this can represent for. Therefore, your teams. But better than that, marketing automation allows you to trigger your marketing campaigns when a set of predefined conditions , based on the behavior of your contacts, are met. In other words, if a prospect or customer takes a particular action or series of actions, you can automate the sending Australia Phone Number List of emails or SMS messages. For example, it is appropriate to send a.

Does all this seem obscure to you? Don’t panic, we’ll. Therefore, demystify it all for you. Let’s take a quick overview of what marketing automation is, its advantages, what it can bring to your digital marketing strategy, and the profiles it is aimed at in particular.