We hope you are all having a great holiday season wherever you are. No doubt, Your digital marketing strategy for 2020 is already in good shape. To make sure it is as good as it can possibly be, here are the 7 best digital marketing tips from last year’s rankingCoach Blog.
Punch Your Weight with Keywords
In Picking The Right Rival, we looked at the best strategies for finding keywords. Keeping an eye on the competition was a key part of this. Making sure you have all the best value keywords Latest Mailing Database from your competitors covered in your SEO and content strategy is a key tactic for achieving success. In order to get this right, you need to pick the right competitors. If you are a small business, there is no point going for the keywords of a major established brand. Look for similar-sized competitors who rank highly for some of your target keywords.
Users of rankingCoach who are looking to improve their keyword performance in 2020, might want to switch in some new competitors every once in a while to spice things up
Best quote from the article:
“If a user has their mindset on a Big Mac then they probably won’t be interested in burgerCoach’s equivalent.”
With BlackHat, Crime Does Not Pay
We explored the theme of Blackhat in-depth in two articles this year: In WhiteHat SEO vs BlackHat SEO we explained some of the most infamous BlackHat tactics such as
Keyword Stuffing & Smuggling, Scraping, and Fax Lead Cloaking. We did this to warn digital marketers against their use.
Best Quote from the article:
“In this new ‘wild west’ of Digital Marketing you really shouldn’t fall in with the black hat wearing bad guys. These days, there are a fair few sheriffs in town; Google is certainly one that you don’t want to get on the wrong side of.