Performing an SEO analysis to understand your competitors’ positioning and identify the gaps in your campaign is a great way to start positioning your content more assertively. Therefore, we have selected the five main reasons why your competitors may be outperforming your company in SEO:
No matter what industry you’re in, you’ll always be competing with others to rank first in organic search. And oftentimes, your competition will come out on top (literally!), no matter what strategy you adopt.
You’re posting quality content regularly, engaging with honduras email list 234074 contact leads your followers, and your website is getting a lot of traffic. For whatever reason, you just can’t seem to outrank your competitors. So, what’s wrong?
Using the Right SEO Tools
Having the right arsenal of SEO tools is crucial to improving your search rankings. The question is, though, which tools are “the right tools”?
A good place to start is Google Keyword Planner. It’s free, helps you identify which keywords are worth targeting, and if you’re looking to move into what are accessible websites? and why do companies need them? paid advertising, it’s also one of the best tools.
Targeting the right keywords
SEO campaigns are built around the best possible keywords. If your campaign doesn’t focus on keywords that have a good balance between traffic and ranking difficulty, your campaign could face a number of issues.
Both of the tools from the previous section can be used for keyword research. With Google Keyword Planner, you can enter some generic keywords that are relevant to your industry. In return, you’ll see a breakdown of the keywords, their rankings, and average monthly searches.
Small optimizations are worth their weight in gold
Small optimizations won’t affect your rankings as much calling list as you’d like, but when you’re constantly being pressured by your competitors, it’s the little things that make all the difference. Some important, but smaller, aspects of your website that impact your rankings include:
Page loading speed. Having a slow website is bad for a number of reasons. Not only does search engines penalize your rankings, but they also discourage visitors from visiting your site. A common cause of slow loading times is large images, which is why it’s important to optimize any images you use. Another common issue is hosting services that aren’t scaled to the needs of your site. Often, the company uses a server with a low capacity, which affects speed.