To this day, people try to incorporate keywords as frequently and in various variations as possible into web content in order to achieve high rankings. This means knowing today However, search engines no longer work that way.
Algorithms are now so intelligent that they can recognize connections, develop them further, and sort content in an increasingly individualized way according to relevance to the searcher.
By integrating Google Search Console into HubSpot, you receive keyword suggestions that are directly relevant to your offerings and come from actual representatives of your target customers or personas.
How is your content performing on Google? This shows how well your content strategy is working!
By combining Google Search Console and HubSpot Content Management, you france phone number library gain access to three valuable metrics and can see how your web content is performing much earlier.
You can view these metrics in HubSpot’s Content Strategy tool and on the Optimization tab in the details of pages or blog posts. This means knowing today These are:
Average position
All search results have a numerical value that indicates their position on Google’s search what is the process of creating a good email subject line? engine results page (SERP). The position of each element is calculated regularly.
The resulting number provides everyone with an initial indication of the visibility of their own content on the Internet: the smaller the number, the higher it appears in the search results.
It’s important to note that this number may differ from the results you would personally receive cyprus business directory for a particular topic. The results of any search are always influenced by location, status, previous search history, or specific device types.
The average position from Google Search Console, on the other hand, includes all results, regardless of the device or demographic data.
Total number of impressions
Google counts an impression each time your content appears in a user’s search results .
However, impressions give you a sense of how visible your content is in general, even if it doesn’t yet appear on the first page of Google.
Your company can then decide more competently whether it is worth linking the article more deeply with existing content or, if necessary, optimizing a separate page for a specific keyword.
Average click rate
The average click-through rate indicates how many people, on average, clicked on your content on the Google search results page.
This metric shows you where you might need to rethink your headline or meta description to increase the click-through rate.
Google provides detailed information on the base numbers in this article.
A content strategy is therefore beneficial for holistic and optimal SEO control . Following a content strategy for your content supports Google in SEO control.
The search engine, in turn, thanks you with free services that measure the relevance and success of your pages and at the same time help to further develop the digital visibility of your content.