Most companies have spent a lot of time and effort developing a successful content marketing strategy . And the thought of doing it all over again must give some marketing managers the heebie-jeebies – but unfortunately, sometimes that’s what it takes for a strategy to be successful. Here are the critical signs that it’s time to revamp your content marketing strategy:
The numbers are not rising or are declining.
The goal of content marketing is to build trust with hong kong email list 1 million contact leads current and potential customers, bring more qualified prospects to your website, and increase sales. You’ll know a change is needed when you look at the numbers and they show that one or more of the following is happening:
Specifically, look at your top-performing content and your least-effective content. Figure out what the best content has in common. Do the same for your other content.
Then create new content that has the same characteristics as your top-performing content. Analyze the new content to see if it performs well, too.
If possible, revamp underperforming content to better abm marketing: convincing statistics on account based marketing resemble your top-performing content. Then, update your content strategy to include guidelines to help your content creators produce better-performing results.
Your search results are dropping.
If you were ranking high in search results for your products and services and have dropped out of the top results, it’s time to do a full SEO check.
Again, analyze your data and do some research on the updated guidelines from Google and other search engines. See if you’re missing any keywords that potential customers might use to search for your products or services.
If you need to update your target keywords, do so. Update your current content to reflect this new strategy, and create new content around those keywords and the ideas they represent.
As for your overall content strategy, you need to review it more frequently. Keep track of search engine algorithm updates and update your content to meet new search engine guidelines. Keep an eye on how your content is performing.
Your content is very promotional.
In today’s world, content creators tend to stuff a website calling list with keywords and overtly self-promotional content. If your content isn’t helping your customers solve their most complex challenges, restructure it so that it works.
Today’s customers demand useful information from a company before they even consider a purchase. In fact, 74% of them buy from the first company that provides the value and insight they need.
Your website attracts qualified visitors but doesn’t convert them into leads interested in doing business
If your products and services aren’t selling, you need to check whether the content isn’t readable, isn’t understandable enough, or is difficult to find what they need. After all, you’re in business to make money, not to line the pockets of your hosting service.