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season is always just around the corner. For merchants and businesses of all kinds, seasonal sales peaks around holidays and Mega Sales Days like Black Friday can be a crucial time for generating revenue. But the real opportunity is even bigger than that.
Seasonal peaks, especially during the holidays, are a time when shoppers are open to discovering new brands, new products, and new relationships with businesses online. Business messaging on WhatsApp is a proven and powerful way to shape and elevate those experiences, with strategies you can implement throughout the customer lifecycle.
Why is business messaging so effective during seasonal shopping peaks?
Business messaging frequently how to use whatsapp messages to re-engage abandoned carts
outperforms other channels during holiday periods, in part because more consumers are online. In December 2023, 61% of holiday shoppers surveyed reported that they increase their online time during the holidays, and 85% said they’re also more likely to make spontaneous shopping discoveries.1
Consumers find messaging to be a convenient way to communicate with businesses, and 39% of holiday shoppers say it makes them feel more personally connected with brands.1 That makes sense, because messaging is how many consumers stay connected with friends and family every day.
Most important, businesses report big benefits from messaging. More than 90% say Meta business messaging solutions in particular outperform legacy channels for customer acquisition and retention, topline revenue, customer experience, and more.2
Boosting sales with personalized seasonal promos on WhatsApp
From driving awareness and fax list discovery to sparking purchases and re-engagement, there are many ways that sending personalized promotions to customers on WhatsApp can help increase sales during the holidays.
For example, you might start with an enticing offer or message within a targeted ad that clicks to WhatsApp from Instagram or Facebook.
From there, you can capture opt-ins for marketing messages, explore customer preferences, share a customized promotion, and close the sale all within a seamless WhatsApp thread.