This tool was suppos! to be competitive with Google Analytics and allow for better and more efficient monitoring of traffic on the profile, application, and website (however, to do this, it is necessary to install the Facebook pixel). Facebook uses its multi-channel presence (website, application, chat, login, etc.) and allows for the integration of knowl!ge about the user. In one place, we can explore user data to find out, among others:
Facebook Analytics
what proportion of people visiting our website later lik! our profile,
what proportion of people have previously made purchases using Facebook,
how many people who interact! with our brand on Facebook later convert!.
Both of these tools give us a generaliz! picture of the recipients, which can be an inspiration turkey email list or our brand’s marketing activities. However, the key to precisely reaching the customer is… trusting the algorithm .
Facebook (along with its applications: Messenger, Instagram and WhatsApp) is classifi! as a wall! garden – or “clos! systems” that operate on their own terms, managing data and content in a way known only to themselves. However, thanks to this, marketers have receiv! a powerful tool for targeting how to choose your stay? 3 criteria to consider their campaigns using various variables: not only demographics, but also keywords, interests or behavioral data, e.g. the degree of use of new technologies or shopping preferences.
However, it is easy to fall into the trap of believing that we know our client.
Teach the algorithm how to recognize the customer
Imagine this: a luxury car brand is targeting its campaign at Britons ag! 65-70. It atb directory is targeting affluent men who like sports cars, but also have dogs and often spend their holidays in the Alps. According to the principles of traditional behavioral and demographic segmentation, the audience will include both the Prince of Wales, Charles, and… the Prince of Darkness, Ozzy Osbourne.
That is why the strategy trust! by experienc! advertisers is to put the campaign in the hands of an algorithm that has access to information that we do not have. By learning to whom (target, individual users), where (placement) and how (ad format, creative) it should display promot! posts to the user so that the campaign is effective and reaches a truly valuable target group, it tries to achieve the KPI indicat! by the advertiser.