The short introductory paragraph should have given you a little insight into what viral content is. But to dig a little deeper, know that virality , or buzz as we often like to call it, is similar to the principle of contamination. The information discussed there has been able to be distinguished, and therefore propagated at lightning speed. This country wise email marketing list propagation can be done through word of mouth, or via sharing tools on social networks.
While it’s true that few pieces of content manage to create a buzz, knowing certain mechanisms will increase your own content’s chances of going viral. These techniques are used by digital managers and community managers .
Why get started with viral marketing?
The perception of advertising has changed
As you probably know, advertising is no longer perceived as it used to be. Indeed, consumers no longer accept being overwhelmed by advertising everywhere: on the subway, on their smartphones, on their social media accounts , etc. But at the same time, the medium has never been so consumed! Its potential is enormous.
If we take Coca-Cola, for example, this soft drink giant has clearly understood the new challenges of online advertising. It is increasingly relying on storytelling to create viral brand content.
Better visibility
It’s pretty clear that viral content provides 5 big benefits of it staff augmentation for sustainable growth excellent visibility. And when it’s high-quality and conveys positivity, it can even contribute to lasting visibility.
Linkbaiting
Creating buzz automatically generates links to your site/page. This is essential for excellent SEO, as the anchors used by your audience are appreciated by Google because they are natural.
What are the levers of virality?
As you know, the ideal length varies depending on the type of content and the medium in which it will be shared. But generally speaking, according to BuzzSumo figures : the longer the text, the more it generates an excellent share rate, and the more likely it is to go viral . This mainly concerns posts on Facebook , Pinterest , LinkedIn and Twitter . But it is true that LinkedIn is the network in which long articles have the greatest chance of going viral.
What abouat images to create viral content?
Images truly reign supreme when it chile business directory comes to buzz and social sharing. It’s therefore very important to enrich your articles with at least one image. This tip is reinforced by Buffer statistics, which report that tweets including an image receive 18% more clicks than other content.
On Facebook too, posts containing an image have an engagement rate 2 to 3 times higher than other publications.