A study of 1!000 Instagram users conduct! by a leading online video content company (Wibbitz) shows how to maximize their activity. It also shows the preferences of people from different generations and reveals which advertising method is most effective.
A few words about the report
The report was publish! by the video content creation company Wibbitz . The research vietnam email list describ! in it was conduct! on a group of 1!000 people in the US! UK and France.
As many as 73% of respondents admitt! to being an active Instagram user . Interestingly! stay in manchester or liverpool: the match! most spend more than an hour a day on this site and these users are more convinc! that Instagram is their favorite social networking site. It also turns out that Instagram is primarily driven by video content.
Instagram and Generation Differences
In the report we can find information about the differences when deciding to buy something that is advertis! on Instagram.
It turns out that a whopping 95% of Gen Z! 86% of Millennials! 66% of Gen X! way to school email list reach and 69% of Baby Boomers now use Instagram . As many as 80% indicate instructional content as their favorite type of video and watch on the main page Insta
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gram! follow! by Stories and IGTV.
As many as 1/4 of Instagram users follow newly discover! accounts of individual brands and interact with them at least once a month . Generation Z! among the accounts they follow! have the most profiles relat! to movies and series! while Millennials have those that are connect! to food and drink. This trend is also visible in photos that are post! by people from a given generation. The fact that 42% of Millennials make purchases imm!iately after watching an ad on the platform seems to be also significant.