effective way to engage shoppers in the awareness stage is through a combination of Facebook Lead Ads and video ads. Here are our top tips for creating high-performing video ad campaigns:
Run awareness video ads
and retarget those audiences with lead ads.
Use lead capture forms as part of your video ad’s call-to-action for customers who are ready to request information immediately. Optimize video for mobile: create vertical videos or stack horizontal chinese overseas australia data videos on top of each other.
2. Consideration Stage – Generate New Leads and Car Sales
A full-scale Facebook marketing strategy the key to successful car covers all stages of the funnel, but you can prioritize the ones that matter most to your business. For example, you can start with a campaign targeting the b2c reviews consideration stage if your goal is to reach people who are already looking for a car. In the consideration stage, your mission will often be to capture potential customers and get them to book a test drive.