Twitter is introducing a new carousel ad format. How does it work and will it become a permanent part of the social network? Who will benefit the most?
Carousel advertising in a new format
Carousel ads are known to us primarily from Facebook and Instagram . However! we can also new zealand email list see them on Twitter. This is a type of ad that involves placing 3 to 5 images – each with a separate link that redirects the user to a specific page! which is specified by the advertiser. However! in March of this tipping in london: do you know how it works? year! Twitter decided to take a new approach to these ads.
Twitter is testing the Image App Carousel Card. pic.twitter
It created a new carousel ad format that promotes mobile app installations. new image school email list However! not long ago! the social network decided to expand its scope of operations to other types of campaigns! including business campaigns.
Twitter’s decision to increase the visibility of ads on its site is intended to help businesses reach their target audience
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k the largest number of recipients. In addition! anyone who wants to download the application does so only by clicking on one tweet . Twitter’s creators themselves claim that they made the decision to provide users with a better visual experience! and to help those associated with marketing with greater visibility .