The progression of a prospect for your content to becoming a lead involves several phases. To strengthen the connection with your target audience, you should define and keep track of the individual phases of a consumer lifecycle . Think about the lifecycle stages The inbound methodology offers proven templates here, too. Here, prospects are categorized based on the progress they make on their journey through your company as a customer. Here’s an overview of the commonly used names for the phases:
strangers
- visitors
- Leads
- Customers and
- Sponsors
A good content marketing strategy offers different content for each of these morocco phone number library phases, tailored to the needs of the target audience. Someone looking for information about their industry should be addressed with a different content offering than an existing customer who wants to promote your brand to their online friends.
The benefits of this strategy aren’t immediately obvious, as they only develop over time. But the better you align your content with the individual lifecycle stages , the greater the likelihood that you will be perceived as a true influencer in your industry.
And don’t forget social media
Many people use social networks to search for information or to stay up to date proven content promotion formulas on a daily basis. Therefore, your goal should be to get your content into the streams there as well, allowing you to better connect with your target audience. Think about the lifecycle stages Try to be truly relevant, rather than just catering to trends.
By searching for relevant hashtags and influencers in groups or networks, you can identify topics that are currently being discussed in your industry. The better you analyze your target audience on social media, the more accurately you’ll understand what your ideal customers really want . Always focus on your customer and how you can provide added value with your content. Because once you start, the task of creating strategic content is a permanent one.
Conclusion
Strategic content marketing is not only the answer to the question of what added value we can offer customers. It is also the foundation of a modern, digital, yet sales-oriented customer approach.
This is precisely the initial focus. You provide information, tools, and real solutions to bulk data draw attention to yourself. You offer opportunities for interaction. In the best case scenario, you qualify real . Valuable leads—at all points in the buying center and at all levels of the company structure of potential target customers.
Only after pre-qualification is complete do you hand over to sales. The success of strategic content marketing can be assessed . And evaluated by the quality of the leads and the ability to engage with each target customer through a specific core topic. This is how the concept of smarketing is realized.
Genuine strategic content reinforces your expert status. It helps you rank higher in search engines and strengthens your company brand. Therefore, it’s aimed at all customers: from online searchers who initially spark interest to satisfied existing customers. Strategic content is also excellently suited to social media marketing. The dialogue there and the insights from relevant streams provide essential inspiration for the further development of strategic content. Because once established, strategic content thrives on continuity.