An eventful and challenging year lies behind us, and 2022 also holds some new and exciting things in store for all of us. These are the key learnings Much has changed, but others remain constant. This includes the key learnings from our Inbound Marketing blog. In this article, we’ve summarized the most important insights from the past year for you.
Address your target customers: Content is king still applies
Inbound marketing is built on content. This is how you attract and convince visitors. How does this work? Your content must be aligned with your target audiences and buyer personas. People are at the heart of content marketing, so you should kuwait phone number library always align your content strategy with them.
Deliver informative and useful content that builds on each other and links content logically. This creates successive topic complexes that allow readers to delve deeper into the respective topics – so-called topic clusters. These are the key learnings These consist of pillar content – the central main topic – and the associated cluster content – the subtopics. And this is how you create a topic cluster
- Use surveys, interviews, and research to find out what concerns your buyer personas. Try to identify 5-10 key problems.
- Create topic areas to which the problems can be assigned.
- Use keyword research to assign subtopics to your main topics. Focus on long-tail keywords. These are less competitive than short-head keywords and provide more detailed search results.
- Fill your categories with possible headings.
- Research your industry to see if your chosen topic promises success.
- All done? Now it’s time to start creating content.
Create multiple topic clusters to build a content marketing strategy. Regularly review kate spade new york whether your developed content still fits the defined persona. Make adjustments to the content and/or the persona’s profile if necessary. In addition, the following should be planned: time and budget, technical implementation, assigned skills, and content creation.
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The result is content that perfectly appeals to your target audience. This content now needs to be sault data published, distributed, and shared. Your own website and social media are the perfect place for this. Whether LinkedIn, Instagram, or Twitter, place your content wherever your ideal customers are already.
The Slideshare platform has excelled in this area over the past year, especially in the B2B sector. However, it’s still important to establish a clear structure and plan. Therefore, you should develop a social media strategy in advance.