And it’s not just businesses that are heavily involv in Instagram. The social mia platform boasts over 1 billion monthly active users Given its popularity he platform presents. B2B companies with an opportunity to get in front of their target audiences.
Instagram is only for B2C
That’s not true. According to research from TrackMaven , [a marketing insights tool] B2B companies experience their highest engagement rates on Instagram—meaning that of the major social sites, Instagram drives the most interactions per number of dominican republic email list 556912 contact leads followers. Not only does Instagram drive engagement through comments, but it also hosts text, photos, and videos directly on the platform so your followers don’t have to click elsewhere to see the content.
Instagram for Business allows a business of any size to create a business profile, get detail data about their followers and posts, and promote their content to reach their goals, all within the Instagram app.
Why B2B Shouldn’t Ignore Instagram?
Instagram is a visual storytelling platform. It was creat to getting start: qualify prospects according to their preferences show rather than tell. It’s the ideal place for a business to showcase its story to a target audience in a compelling, memorable and engaging way.
B2B companies can and should be on Instagram – they just ne to understand what type of content to post and how to best communicate their message.
Over 200 million Instagram users visit at least one business profile every day.
Some B2B brands use Instagram as a window into their company, or for branding. Here are some examples:
Using the platform to showcase corporate culture
Millennials love social mia and are using Instagram more usa b2b list than any other platform. Research shows that 60% of Instagram users are between the ages of 18 and 29, with 42% of those users visiting the app at least once a day. If you’re a B2B brand looking to hire a ton of new talent, leverage the platform to build your employer brand—like Zendesk.