Advertising on Facebook and Instagram is to consider the entire buying process and each of the five stages a customer goes through: awareness, consideration, purchase, retention, and advocacy. Create Facebook campaigns that help you achieve your marketing goals at every stage of the buying process, from awareness to retention and advocacy. We’ll show you how to do this in the following campaign ideas.
1. Awareness Stage – Generate Demand with Video Ads
A study by Facebook revealed that 62% of car shoppers discovered new vehicles online, compared to only 35% at the dealership. 65% of consumers between the ages of 18 and 34 discover new cars chinese overseas america data through the Facebook family of apps. For us, this is proof enough that Facebook and Instagram are worthwhile channels for generating demand for cars.
Creating engagement audiences to retarget people who start but don’t complete the lead generation process will give one of the easiest and most you a 40% increase in form submissions.
Try high-intent forms if you still need a boost.
Respond to leads very quickly—sync with your DMS—conversion rates increase dramatically when you respond quickly.
3. Buying Stage – Sell More Used Cars
In a recent study, Facebook found that 60% of car buyers buy or plan to buy their next car at a dealership, compared to 39% who buy or plan to buy online. While car buyers are still more likely to b2c reviews buy at a dealership than online, there are several Facebook tools and tactics you can use in the buying stage to move potential customers through the sales funnel.