Most of us know that building our email list is very important, but many people focus too much on growing it and end up neglecting its maintenance.
Just like your home, your body, and your relationships, your email list requires maintenance to stay healthy and active. Regularly reviewing your list is key to ensuring that the right people are receiving your messages in their inboxes, rather than their spam folders .
Why list maintenance is important
A healthy, up-to-date email list is worth the time it takes to maintain.
In addition to weing out finland phone number list unengaged contacts (and therefore improving your conversion rate), the quality of your email marketing list is key to the deliverability of your campaigns. Having unsafe or typo-filled email addresses on your list is one of the most common ways to hurt your deliverability and the lower your engagement, the more likely your messages are to end up in spam.
1. Obtain explicit consent
Whether required by law or not, getting your subscribers’ permission to email them has always been an email marketing best practice. Keeping your list limited to people who have opted in to join it fosters brand loyalty and keeps unsubscribe rates low . Plus, engagement is likely to be higher since your subscribers know you’re going to email them and have already shown interest in your content.
The best way to ensure that your subscribers have given their consent to receive your emails is to collect their contact information via opt-in forms – better yet, why not use a double opt-in, where users are required to confirm their email address by clicking a link in the confirmation email?
2. Make it grow organically
When you’re building a list from scratch, it can be tempting to 50 call to action examples for your digital marketing buy lists of email addresses to get started. But that’s a mistake. Sending emails to people who haven’t signed up to receive them is not only risky for legal reasons. But it can also hurt your brand and negatively impact your campaign results in cz lists ways that take much longer to fix than they would have taken to build organically.