Starting a content marketing strategy is simple. In theory, all you need is an idea, a platform or CMS, and a “publish” button. However, driving real ROI (and proving it) can be difficult. Bridging the gap between publishing content and creating a polished content marketing strategy takes a lot of time and effort, and requires a solid foundation. That’s where content marketing goals come into play.
In this post, we’ll look at how marketers can centralize their content marketing efforts to focus on specific business goals. By doing so, you’ll be positioned as a grenada email list 18731 contact leads marketer on the fast track to success when content is being evaluated both internally (by executive leadership) and externally (by your prospects and customers).
Brand Awareness and Organic Search Visibility
These two goals go hand in hand, as Google alone receives over 63,000 searches per second on any given day. When developing content to drive traffic growth the path from a full-service advertising agency to a b2b digital agency and build brand awareness, include keyword research as part of your process. Using tools like Google Keyword Planner or Moz Keyword Explorer will help you identify keywords and phrases that your target audience searches for related to your topic.
The benefit increases when we implement targeted keywords into your content strategy:
- Content that effectively targets a specific word or phrase will have a chance to appear on the first page of search results, where it can be seen thousands of times by interested search engine users.
- Finding a keyword term or phrase with search volume ensures that the topic you choose is popular outside of your organization.
Remember: When writing content to “stay” on the first page philippines numbers search results, your goal should always be to create the best page on the web for your targeted topic. Always try to go above and beyond what’s already out there.
Brand and Thought Leadership
Once your brand has established some visibility in the industry, you’ll probably want to consider taking the next step of becoming an “influencer.”
When thinking about brand and thought leadership content, you should identify ways to bring your brand to the forefront and become a source of information. Thought leadership content should always inform and educate your audience, providing actionable information that truly makes a difference. When developing thought leadership content, avoid being overly promotional. This means avoiding putting your services or products first and instead focusing on truly actionable topics.