Industrial marketing is a complex process that requires time, experience, and money to produce tangible results and quality leads. When it comes to engineers and technical professionals, the challenge has always been great, not to mention Search Engine Optimization (SEO).
When we talk about experiences in different industrial companies, we notice that there are some difficulties in industrial marketing for lead generation, especially if it is a manufacturer of complex and customiz systems that are consider large acquisitions or CAPEX of projects.
Industrial Marketing Objectives for Manufacturers
It’s no surprise that the number one goal for industrial fiji email list 91533 contact leads marketers is Customer Acquisition. This has been the case every year, according to the research report. The terms “Customer Acquisition” and “Demand Generation” may seem vague and confusing, they are relat but separate. There are plenty (about 179,000,000 results) of articles available online if you have Google demand vs. lead generation.
Industrial Marketing Challenges for Manufacturers
You’d think that lack of resources would be the number one customer activation is a strategy challenge, but it’s a close second to accurately measuring ROI. This is a big one because it’s not just a marketing problem, but it also has a major impact on getting management buy-in and accountability from the marketing team.
Marketing channels us by manufacturers
You might think that with all the talk about industrial content marketing , it would be the preferr channel for most manufacturers. The survey found that 81% of manufacturers use a balanc approach of a mix of push/outbound and pull/inbound marketing. That doesn’t mean manufacturers are satisfi with their mix. Industrial marketers want to diversify their mix more—only 24% are satisfi with their current marketing mix.
Budget allocation across channels
Here’s the good news: 31% of respondents will spend more on philippines numbers marketing this year than they did last year.
How will these larger budgets be allocat across channels? While manufacturers will use a combination of push and pull tactics, note that some traditional or push marketing tactics, such as direct mail using rent/purchas lists, advertising in trade magazines, and print directories, will receive a smaller share of the total budget.