Relevance is the key word that defines how search engine advertising campaigns should behave. And this is not something that can be done in minutes; refining a Google Ads campaign takes time, patience, testing and calmness to maximize results.
And remarketing is one of the strongest conversion techniques available today for B2B. Unfortunately, remarketing is still underutiliz by B2B – and it’s the best india email list 20 millions contact leads way to show relevant ads to users bas on their previous browsing habits. Google remarketing is a method for re-engaging potential users who have already shown interest in your company or product.
Before we move on, let’s take a quick look at the four types of Google Adwords remarketing techniques:
Video remarketing:
Target ads to people who have visit your website or YouTube videos relat to your business.
Remarketing Lists for Search Ads (RLSA): Retargets how to develop a successful social mia marketing strategy people who visit your website and left to do a Google search.
Static remarketing: Delivers display ads to your app and website visitors as they search for their favorite sites.
Dynamic remarketing: Allow displaying ads to a visitor who recently view them.
Learn the best practices for setting up Google Ads remarketing for B2B businesses:
Setup Remarketing Codes
The initial step in developing a remarketing campaign is to create and place the necessary code that you will ne to place cookies on the computers of your website visitors. This code can be creat in Google Ads or Google Analytics.
This involves placing a single piece of code on each calling list page (known as running the site code). This is the same code that Google Analytics already uses to track traffic to your website, with a slight modification.
However you use to create the code, place it on every page of your website and use URLs to create custom audiences and combinations.
Google Remarketing Lists for Search Ads (RLSA)
This is similar to Google’s ads feature, but instead of targeting web browsers through the Google Display Network, it targets previous visitors on the Google Search Network.
Google Remarketing Email List
If you have a list of customer emails, you can use those emails for remarketing. You can then serve ads to those potential customers whenever they log in to their Gmail, YouTube, or Google Search accounts.
Analyze your content and customer engagement
You ne to analyze your content in Google Analytics. You can set up your visitors to be us