Outbound is “inbound” marketing, building long-term relationships with customers log, newsletter, Facebook group). Outbound, which is losing its importance in dTech, is “outbound” marketing, advertising focusd on reaching the unaware (Google Ads, social mdia ads and pop-up ads, but also targetd phone calls and emails). Dominik Olszewski, Co-founder of Teamsharq […]
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We recommend Seasonality of sales – support or obstacle in running a business? ATL marketing and BTL marketing Definitions of both of these approaches to marketing were first use in 1954. This is when Procter & Gamble began paying different companies separately and at a different rate for direct promotional […]
