Research from Global Witkey shows that social media users spend an average of 143 minutes per day using social media platforms.
Businesses that understand how to leverage these platforms can significantly increase their social media reach and engagement.
The key is to determine which social media platform works best for your message.
This may vary depending on your business model and target audience. For example, if you are looking to promote a webinar to a belize phone number library professional audience, LinkedIn is an excellent choice.
Instagram, on the other hand, is great for visually driven content, such as behind-the-scenes photos and product images (see image below).
Image via Instagram
Here are the key social media marketing strategies you can implement to attract relevant traffic:
- Share informative, interesting, and visually appealing posts
- Use popular and trending a freestanding tub designed for you hashtags in your industry to reach a wider audience
- Use scheduling tools to plan and automate your posts to ensure consistency
You may also like:
- How to Get Followers on Instagram – A Complete Guide in 2020
- Social Media Strategy: 6 Easy Ways to Write Fresh Social Media Posts for a Single Blog Post
Even with the rise of social media and other digital marketing channels, email marketing remains one of the most effective traffic drivers.
With over 400 million active email users worldwide, you can use this platform to target your audience and drive people to your pages.
Here’s how:
- Build a high-quality email list : Grow your list organically through opt-in forms on your website, social media, and landing pages.
- Craft a compelling subject line : Your subject line is the first thing your recipients see. Make sure it’s clear, engaging, and valuable.
- Personalize your content : Use segmentation to send targeted emails based on user preferences, past interactions, and demographic information.
The email newsletter below is a great example of email marketing:
Image from Really Good Emails
5. PPC Advertising
Pay-per-click (PPC) advertising is an sault data effective way to quickly drive targeted traffic to your website.
With this type of paid advertising, you bid for ad space in the search engine’s sponsored links. When someone searches for keywords related to your business, your ad will appear at the top of the search results.
Once they click on the ad, PPC ads will direct them to a landing page on your website. This page should be relevant to the ad, load quickly, and have a clear CTA to increase conversion rates.