As more and more pharmaceutical companies go online and dedicate budgets to digital marketing, the question of digital advertising for the pharmaceutical industry arises.
What are the ideal advertising channels for the pharmaceutical industry, and what tactics can companies in this segment use? What is the return on investment? Does it make financial sense? See below for our findings.
Pay Per Click (PPC) Advertising for Pharma
When it comes to digital advertising for the pharmaceutical greece email list 990522 contact leads industry, PPC ads are one of the most common and effective types of advertising out there. If you’ve ever seen results that appear first on Google every time, it’s coming from PPC — and you can do the same for your pharmaceutical company.
First, you need to select the most relevant keywords to target. For example, you might choose “clinical trials in Sao Paulo” as your keyword. You’ve probably done tracking: results are not logged but your research and know that doctors are likely to come to your site if they come from that search query. Now that you have a keyword, it’s time to set a daily budget, which can range from $1.00 to $100 per day or more. Remember, you only pay when someone clicks on your ad, so if no one takes any action, you won’t spend any money.
Keep in mind that many other pharmaceutical companies use PPC advertising as well. Depending on your budget, you may have some stiff competition from other pharmaceutical companies. This affects the price per click, which is why some terms cost much more to advertise on than others.
Content Marketing for Pharma
If you want to make a safe bet on marketing for your philippines numbers pharmaceutical business, content is the answer. The reason is quite simple: out of all the resources offered by digital marketing, content is the one that offers the best return on investment.
Compared to paid search, such as PPC ads, content marketing gets you three times more leads for the same amount of money you spend. With PPC services like Google Ads, you only see results while you’re paying. Once you stop your budget, the leads stop coming in. On the other hand, with a quality content marketing strategy, you’ll reap the benefits for months and even years after you publish a piece of content. As people read and link to quality content, the same piece of content gets views and engagement over time.