This will serve as a signal of your reliability not only for visitors, but also for search engines.
Explain what you’re really good at with tangible examples and facts, not just words. Real clients, real problems, and real numbers that demonstrate authority.
Customer reviews also work flawlessly. And the combination of reviews, statistics and certificates or awards will work as a powerful trigger of trust in you.
Tell a story and highlight your personality
Do you have an interesting history of the company’s formation? Interesting facts about its creation and development? Use this information. If not, find fascinating details in the timeline – significant events, changes, improvements, buy telemarketing data challenges and how you overcame them – people will be interested in such moments.
Emotionality “brings life” to a brand. Try to dilute the company’s history with appropriate humor, use witty headlines or illustrations that make you smile.
Don’t try to blindly imitate your competitors, even if their experience is good, be original. Remember that the “About Us” page is the face of your business and always be yourself.
Structure the text. The presentation should be beautiful
A solid “sheet” of text does not cause the how to hire an agency for a company in the healthcare sector slightest desire to read it to the end. Be sure to use subheadings, bulleted lists, break the text into paragraphs, infographics, insert tables if possible, etc.
It is important to understand that structured text in itself does not guarantee interest in it. Beautiful presentation is something more. For people to want to read the text about the company, it must attract them visually. You do not have to choose the design style for this page, it is common for the entire site, but you can control other things:
- choose a comfortable font that is optimal for reading;
- avoid letters that are too small or too large;
- don’t experiment too much with pretentiousness and creativity;
- refrain from using bright colors so as not to distract attention;
- Present dry numbers in an attractive graphic style.
We design a block with information about the company on the landing page
A landing page consisting of one page, on hich all the information of interest to the user about your company will be placed, can help you achieve maximum results, create an excellent competitive advantage and close the main objections of potential clients.
The design of the “About the company” block on the landing page will allow you to:
- attract customers’ attention;
- reflect the advantages of services or goods as concisely and clearly as possible;
- demonstrate the benefits of cooperation;
- motivate to place an order.
A meticulously thought-out, competent, bright and catchy landing page gives excellent results in terms of increasing conversion. Understanding the psychology of your target audience when creating a landing page is a guarantee that potential clients will perform the target action and turn into active and loyal ones.
Let’s sum it up
By following these key recommendations, dating data you can avoid common mistakes and make the most of the page that many online business owners underestimate.
The “About the Company” page is not an extra burden on your web resource, but a source of lead generation. By telling about yourself, you gradually introduce the visitor to the trust zone.
Don’t forget about your main goal – a call to action. The page must have a logical conclusion – lead the potential client further through the pages of the site or give him the opportunity to contact you to continue the interaction.