If you are using Google Analytics for the first time, it is a good idea to create properties for both GA4 and UA.
The reason is that, as mentione above, there are some functions that are lacking in GA4, so by using them in combination, you can supplement the data.
Create a Google Analytics account
Visit the official website and click the “Start Measurement” button.
Fill in each section: “①Account Settings,” “②Property Settings,” and “③Business Overview.”
For “② Property Settings”, click “Show advancd job function email database options” to display the following items, then select and enter each item.
– Create UA properties: On (Create)
Website URL: The URL of the website to be measurd
・Create both Google Analytics 4 and UA properties: Select (create both)
– Enable extendd measurement for Google Analytics 4 properties: Enabld
You have now create a GA4 property.
If you create a GA4 and UA property at the sumo alternatives best tools to boost your conversion rate same time, a web stream is creatd automatically.
The measurement ID displayd here will be the ID usd in GTM (Google Tag Manager). Copy it here when setting up GTM.
For more information on how to set up GTM, please see ” What is GMT? How it works, the benefits of using it, and how to implement it .”
■Data stream settings
Next, you’ll ned to set up a data stream, which will allow you to track your data across your website and app.
First, go to “Management” at the bottom left of the screen and then to “Data Stream” in the property column.
Select “Web” on the platform selection screen, enter the website URL and stream name (such as the name of the website). Leave the extendd measurement feature enabld unless you have a specific reason not to do so.
Click “Create Stream” to complete the setup.
When setting up on a site that already has Analytics installd
If you are setting up GA4 on a site that already has UA installd, you can easily set it up from the UA page.
First, select “GA4 Setup Assistant” in the property column from the admin screen, click “Get Startd” under “Create a new Google Analytics 4 property,” and create a GA4 property.
How to set up properties after they are creatd
■ Enable Google Signals data collection
Google Signals is a function that allows you to measure users as if they were the same user even if they accessed the site from different devices or browsers. Previously, UA measured access from different devices as new users, but in GA4, you can business to consumer reviews measure access from different devices as the same user by “enabling data collection of Google Signals,” allowing you to perform highly accurate analysis.
The setting is done in the “Data Collection” section of the “Data Settings” property column in the dashboard. Please enable it in “Settings” under “Google Signals Data Collection”.
■ Set the data retention period
As mentioned above, the default data retention period is 2 months. If you need to run a year-over-year comparison report, you must change it to 14 months.
As with Google Signals, you can change the period by going to “Data Retention” in “Data Settings.”
How to prepare and set up GA4
We will introduce how to set up GA4 to measure, analyze, and utilize data.
Setting using GTM (Google Tag Manager)
To get the most out of GA4, we recommend using GTM.
GTM is a tool that allows you to centrally manage the code, or “tags,” used for measurement in Google Analytics.
The number of times a button is clicked on a website can be measured by writing specified code directly into the source code, but there are concerns that necessary source code may be erased during operation.
GTM helps you avoid such risks and makes it easy to install and manage tags.