2. Optimized Local Websites It’s easy to focus only on the appearance of a website rather than its performance and functionality – a common mistake many local businesses make. However, your website as a local business is a very important part of your digital marketing strategy. On the one hand, it’s your online business card and the place people will visit when they want to check out your brand.
On the other hand
if used correctly, your website can become a steady source of traffic, leads, and ultimately paying customers. Here are a few things to keep in mind when planning and developing a locally focused job function email list website: 1. Mobile Friendly More and more people use mobile devices exclusively, and as mentioned above, many people use “near me” queries on mobile devices to find your business.
Therefore, having a mobile-friendly
(or mobile-responsive) website is a must. 2. Loading Speed Research shows that if your website takes longer than neurorights: technological and ethical development three seconds to load, more than half of people will leave immediately. Use Google’s PageSpeed Insights to assess your current site speed and make necessary improvements.
3. Embed Google Maps
API Embedding Google Maps on pages used to be a major factor in local SEO rankings and was therefore often abused by marketers. Since around mid-2018, Google has updated its algorithm doctors email list and you can be penalized if you overuse the Google Maps API.
So use the Google Maps API
for its original purpose: to provide a better user experience for your audience. Embed the Google Maps API with the correct location tags in your About Us (or similar) page. Additionally, if your business has multiple locations, create different location pages and embed the correct Google Maps location for each location.