For decades, press relations activities have focus on gaining space in the mia – getting a story into the mia. The main demand from clients was to appear on the cover of Exame, Veja, or in the pages of Valor Econômico.
In this way, the press officer would put all his efforts into doing just that: courting the mia and appeasing clients in the process.
Today, B2B PR, in addition to earn mia, includes iraq email list 312687 contact leads own mia, shar mia (social mia and influencer marketing) and paid mia. Furthermore, the dividing line between PR and marketing is blurring with some PR firms hiring creatives and taking on branding and quasi-advertising campaigns (as is the case with Intelligenzia).
Despite the changes, however, PR is still driven by mia wins. Visit most company websites and you’ll see brand mia logos that grace the sites, emblems of a company’s reputation.
Outreach work can no longer depend on traditional mia
It takes much longer to publish a traditional story in the digital marketing trends 2022 press than it did 10 years ago. You can’t just send a note to someone and expect it to get publish, and even get notic. It requires extensive outreach work, involving multiple phone calls and emails over the course of weeks.
The biggest change is that 10 years ago, communications teams were design to deal with reporters. Today, this same team is creat precisely to overcome the difficulty of appearing in an increasingly smaller and more competitive mia. A good part of the job, nowadays, is to create your own mia, whether with live broadcasts, memes, podcasts, etc.
The distinctions between paid, earn, own and shar mia
“In five years, the average person will not be able to calling list distinguish between paid, earn, shar and own mia when consuming information,” according to the Global Communications Report.
PR platform Onclusive analyz more than 1.6 billion pieces of content publish globally in 2018. The 2018 Global Mia Report concludes: “The numbers tell the story of a mia ecosystem that continues to expand at a rapid pace, and one that is increasingly democratiz by a ‘long tail’ of lower-tier publications.”
The research also found that “LinkIn Pulse (LinkIn’s self-publishing platform) generates more content and more engagement than many of the leading traditional publishers combin.