The definition of stakeholder was Online Marketing proposed in the 1980s by the American philosopher Robert Edward Freeman and refers to people or groups that are affected by the actions of a company.
This concept gains value if we consider that the actions of a company not only influence its owners and employees, but also third parties such as its suppliers, its competitors, its customers… Taking it further, we can say that the company’s actions also affect the families of all these actors and, ultimately, society as a whole.
Therefore, before making strategic decisions that affect the company, we have to reflect on the impact they will have on all these groups, otherwise we could find ourselves with unintended consequences in the future.
What are stakeholders and how
There are many different types of stakeholders, since, as we have seen, the functioning of a company ends up having an impact to a greater or lesser extent on the albania consumer mobile number list whole of society. We can distinguish between primary and secondary stakeholders and also between internal and external stakeholders .
Primary and secondary stakeholders
This classification refers to the importance of the actors for the normal functioning of the company.
Thus, primary stakeholders are those who are essential, since they have a direct economic how spring drive increased their response rates by 500% with smartlead link with the company . Within this category, we can distinguish the following types:
Shareholders, who provide the capital essential to start up the company.
Corporate partners, who share the same interests related to profit.
Workers, who provide the labor cmo email list force so that the company can offer its products and services.