Sometimes people hesitate to contact a company’s top executive directly.
bottom-up outreach strategy
They are super busy and it’s a real struggle to carve out some time in their schedule.
This is where the “Bottom Up” technique comes into play .
You can start reaching out to people further down the hierarchy for help:
Identify the right Top Executives to contact
Set up a meeting with them
As you build your account map, you can reach out to Level II and Level III people to ask them who the decision makers are to contact to pitch your product or service.
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This way you can reach out to decision makers and get a very relevant icebreaker by mentioning the name of the employee who sent you to them.
Here is an example of a message that could be special lead sent to levels II and III:
Message to send to Tiers II & Tiers III
I’m trying to find the right
contact at <account_name> to talk about your talent acquisition challenges.
Do you know who are they best to contact for this cmb directory matter?
Best, J.B
After receiving some responses to these messages, you if you want to build qualified can contact Level 1 using a template like this.