Once you determine what each tool really offers, you can make an inform decision about which email marketing platform is best for you.
Common mistakes when using email marketing tools and how to avoid them
To err is human, and while email marketing tools certainly aren’t, those of us who use them can make mistakes from time to time . whatsapp number list While auditing email campaigns, we realiz that some errors are more common than others. Since prevention is better than cure, let us tell you what they are and, above all, how you can avoid them .
Not cleaning your contact database
You probably know (from having done it) that many people delete promotional emails without opening them. Maintaining contacts like this is detrimental to your email campaigns. who aren’t generating revenue, but also because it can affect the deliverability of your emails. How to prevent this? Regularly remove very inactive customers or those who don’t pass verification tests from your contact lists . Or, better yet, look for an email marketing tool that includes this feature.
Use non-responsive designs
These days, we use computers less than we risk management teams can deeply benefit from use mobile phones. Whether your email adapts to a smaller screen or not can mean the difference between a conversion and your contact base unsubscribing. To avoid this, try using templates with responsive designs . Previewing your emails on different screens or segmenting your taiwan lists contacts bas on the device they use most are also strategies to follow.