When you speak your audience’s language, you connect with them on a deeper level. They feel like they’ve found a brand that understands them.
Liquid Death is a great example of this. And proof that even if the product you sell is mundane, your brand and your advertising don’t have to be.
The company primarily sells bottled water. It does this admirably in cans, with its mission being to “ end plastic pollution .” But rather than focusing on the drink’s hydrating properties or its natural origin, like other brands, it leans hard on its heavy metal aesthetic.
Liquid Death’s marketing strategy is aimed at a specific audience: young people who know the health benefits of water but find it boring.
And their Facebook ad copy makes their stance clear: ” Proudly is not for everyone .”
If you add a bad review, you notice it. And it drives engagement.
Liquid Death uses the same tone in their call to action (CTA):
What can you deduce from this?
Two things:
- Not everyone is your audience . Find your target market and speak directly to them.
- Be prepared to push people away . Have the courage to dislike some people in order to strengthen relationships with others.
2. Blume: Challenge the competition
How do you get someone to choose telegram data you over a competitor?
Showing them what you do best.
Blume coffee brand’s unique selling point (USP) is superfoods. Their products do not use refined sugar or syrups, making them a healthy choice for latte lovers.
Your Facebook ad challenges the competition without directly targeting a specific brand.
We all know who “The Others” are.
To sell Blume’s product as the best option, the copy only has to compare statistics.
The message is clear: Blume is healthier and cheaper than the big brand alternatives.
The accompanying copy appeals to nostalgia. Blume’s Pumpkin Spice latte ” Tastes just like grandma’s pumpkin pie .”
It alludes to the fact that Blume offers you that home-cooked dining experience, which is warmer and more welcoming than a drive-thru café.
3. Bic: Let your audience use their imagination
Global company Bic makes products ranging from stationery to lighters and beauty products. It’s EZ Reach ‘s lighter ad is the perfect example of how to know your audience and use intrigue to draw them in.
It features businesswoman and television personality Martha Stewart with rapper Snoop Dogg.
Martha Stewart is famous in the US for (among other things) making and selling candles.
Snoop Dogg is a well-known smoker of various substances.
Bic lets the visual effects do the heavy lifting. But the copy is clever.
Because?
Because it takes the audience almost to the end. But invite them to use their imagination:
” Perfect for candles. And more! “
When you connect those dots, the genius of the ad becomes clear. And Bic’s brand perception instantly improves.
Bic’s creative does what good stories do. It gives you – the consumer – the opportunity to inject your personality and become part of the discovery experience.
Apply the same approach to your copy. Trust your audience’s imagination. There’s magic in a little mystery, and it can make for a great ad.
4. Wix: Show your authority
Showing your authority helps give your brand status. It tells people you’re an expert and conveys credibility. And it’s an advantage when it comes to advertising on Google .
Because?
Because Google Ads puts you in direct competition with brands that target the same keywords and potential customers.
So this is no place for modesty.
Wix gets it. To create brand awareness and get clicks, it positions itself as an industry leader.
Do a Google search for “best website builder.” Wix appears as “ #1 Website Builder ” in the Google Sponsored Ads section of the search engine results page (SERP ).
That statement gives Wix an advantage what is the best way to reach instagram users with advertising? over Squarespace, which has the ad above it.
Wix backs up its headline with supporting text that includes powerful words to spark excitement:
- Everything you need to create your powerful website today
- You don’t need code
Readers learn that Wix is the best site to create a professional website without having any web design experience.
Add words like “ #1 ,” “ best ,” or “ industry leader ” to your ad copy to show your authority. And get ahead of your competition in the customer’s mind.
5. Huel: Resolve a Pain Point
Solving a pain point means addressing find list a problem your customers are experiencing. It tells people who see your ad that you know their struggle and have the solution.