HubSpot gives you access to countless contact data. Use this information for your persona development. Lead Intelligence Browse through the contact records of your customers and qualified leads. What topics do they find particularly interesting? What do they look at on your website? This information can help you identify trends.
Summarize research results
Compile the responses you received, for example, to your survey. You need a good india phone number libraryoverview. Look for trends and tendencies in the responses. These should form the beginning of the persona story.
How many customers should you speak to?
There’s no general answer to this. But you need valid data. It’s best to talk to as many people as you can until trends emerge. You can always refine your buyer persona once you’ve collected more data.
Write a persona story
Transform the development of your “persona summary” into a story. Your persona email collection: 17 best practices to grow isn’t just a fact sheet with bullet points about your ideal customer. Instead, craft it into a story that provides context and paints a coherent picture of who your persona really is.
It has proven useful to tell your persona story in five chapters:
- Occupation and demographic data
- What does a normal day in the life of this persona look like?
- Where are the challenges or priorities?
- Where does the persona get its information from?
- What objections does the persona have to your product or service?
Our special tips:
Focus on the motives behind the behavior
It’s not important what your persona does, but why they do it. Lead Intelligence cyprus business directory When you develop the questions for the persona and then map the persona, take a closer look: why does a persona use a specific tool, why do they seek a specific solution, and why do they want to achieve certain goals. Always ask why !
The trick: Fictional yet realistic
Don’t just describe a real person; instead, try to summarize as many of the responses you received from your survey or interviews as possible into a general idea. Personas are semi-fictional, so to speak . They are specific, yet they describe more than just one or two specific people who fall under that persona .
If possible, give yourself a face, such as a picture. However, don’t use the image of a real customer.