Companies are becoming more specialized in capturing the attention of their audience, which is why it is becoming increasingly challenging to stand out. The best copywriting techniques may simply not bring the expected results if the user does not see something different and striking in the content.
In this way, we lose them and the competition for their attention continues. That’s why we made the decision to produce this content about the conversions that interactive content can provide.
Interactive content has the ability to capture user interest with impressive efficiency, and marketers are increasingly aware of this.
A Demand Metric study showed that:
- 96% of professionals interviewed believe that interactive content impacts buyer decisions throughout their journey.
- 90% believe that interactive content is effective in educating customers , while only 60% believe that traditional content is capable of achieving that goal.
- 68% of participating companies reported revenue growth within one year after they began using interactivity in their content.
Furthermore, we cannot forget something fundamental: interactive content is a powerful source of primary data . Several companies, even in the financial sector, have been successful in collecting data with this type of content. And of course, it is also effective in generating engagement, attracting qualified leads and optimizing conversions.
Continue reading to see examples of interactive content in the finance sector , as well as the benefits of using it in a marketing strategy .
We will cover the following topics:
- 6 companies in the financial sector that use interactive content in their strategies and how they apply it
- 3 reasons why interactive content is a great resource for brand positioning in the finance sector
6 companies in the financial sector that use interactive content in their strategies and how they apply it
To better visualize the benefits of interactive america phone number list content in the financial sector, there is nothing better than knowing the work that other companies are doing.
In the following topics, you will learn about 6 brands in the area that use interactivity to develop their content.
1. Nerdwallet
Nerdwallet ‘s mission is to help people utilizing social media to promote your online store gain clarity when making decisions related to their financial lives.
Through its content, which includes interactive tools, the company guides users on how to pay off debt, choose good financial products and services, buy a house or save money for retirement.
On the calculators page on Nerdwallet’s site, there are dozens of interactive tools that users can use to make useful calculations for their financial life .
The starting point is a calculator that, using the 50-30-20 rule, shows how one should organize their budget to pay off debts or invest:
But there are more complex interactive contents. One of them aims to help the user discover what would be the ideal value for their emergency reserve:
Calculators and quizzes like these help users discover and learn concepts that are simple for financial market professionals, but more complicated for non-experts.
Regarding the company that produces the content, do you notice how much data can be collected? From these numbers it is possible to have a better view of the audience’s financial situation , which helps to refine the digital marketing strategy .
2. Premier Members Credit Union
This non-profit financial institution agent email list aims to offer financial solutions to individuals and businesses in the city of Boulder and the Denver metropolitan region, in the state of Colorado, in the United States.
Premier Members Credit Union ‘s website contains a page with calculators focused on personal financial activities. They help users make decisions related to private retirement plans, savings, loans and personal organization.
Take, for example, the calculator that helps users decide whether to buy or rent a property:
Imagine how much an interactive calculator like this generates value for the audience. A financial market professional can come to a conclusion regarding this matter with relative ease. But, in general, people really appreciate this type of tool , which helps them make such an important decision for their lives.
Another interesting material is a combination of calculator and interactive infographic that helps you plan your retirement:
These are just two examples of interactive content available on Premier Members Credit Union’s website. With the help of these materials, users can, as the company itself says, make decisions with confidence and wisdom.
3. Bankrate
Bankrate is a company that aims to help people with their personal finances. In addition to traditional content, its website offers calculators that not only help generate audience engagement, but also collect data related to the user’s purchasing power and financial limitations .
Bankrate’s calculators page lists dozens of tools geared toward specific needs. These include tax payment calculations, insurance expenses, loan and financing simulations.
Take, for example, a calculator that helps users simulate what the result of their monthly investments will be after a certain time:
Something that stands out is the design of this calculator, as it shows a coloured graph that makes it easier to understand . What is interesting is the fact that, below, the user sees suggestions for investments that can be made, and it is possible to click on the links to contract them on the commercial partner’s website:
Want to see another calculator that would surely catch the attention of the Hispanic public?