Enerating leads is just the first step Inbound Marketing in an inbound marketing strategy . If you don’t get them to stay with you and move on to become customers, your efforts will have been in vain. So let’s fix it! In this article we’ll look at the mistakes that make you lose leads and how to fix them thanks to lead nurturing.
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Inbound marketing strategy are you cultivating leads or alienating them-1
losing leads in your inbound marketing?
Because you don’t know who you’re talking to
There is one universal truth in marketing, and that is that you cannot satisfy everyone. Your products and services are always aimed at a specific target audience with unique needs, and your marketing has to adapt to connect with those people as well.
Therefore, your inbound marketing strategy must start with a well-defined buyer persona , that is, a azerbaijan phone number list description of your ideal client that includes demographic information, consumer habits and, above all, needs related to your brand.
New Call-to-action
Offer personalized content
Once you’re clear on who you want to reach, the next step is to personalize your messages to that person. In a complete inbound marketing strategy , this personalization should occur at two levels:
At the segmentation level , defining user groups based on their interests and creating specific marketing strategy communication flows for each of them.
At the level of individualization , making each user feel unique. For example, you can include bz lists their name in your emails, send them a special offer for their birthday or create dynamic content blocks with the latest products they have visited.