Putting the patient at the center of strategy is becoming one of the prevailing trends in the pharmaceutical industry, and for good reason. In marketing, it’s about delivering solutions that benefit all stakeholders, including brands, physicians, and patients. One of the tools that puts patients at the center of attention is a patient journey. So, what exactly is a patient journey, what are its benefits, and how can pharmaceutical brands use it?
What is the patient journey?
Simply put, a patient journey is a collection of a patient’s experience across the healthcare system. It describes the complete path a patient takes, from the first germany email list 5 million contact leads symptoms to the point where treatment ends. It provides real-life stories of the journey patients take, highlighting their biggest issues with mications, doctors, and the overall healthcare system.
The patient journey should be us to guide the pharmaceutical marketing professional in creating appropriate content – not forgetting, of course, all Anvisa regulations regarding mication advertising – which also apply to digital marketing.
What are the benefits of using the patient journey?
Once you start thinking about patient journeys, it quickly becomes clear that they benefit everyone involv. In particular, pharmaceutical brands will be able to for example if the user effectively improve patient outcomes by being inform about patient feback through patient empowerment programs.
Patient journeys can also be us for new research – as well as to assess when the mication is insert into the patient’s routine, and how this occurs.
Finally, and perhaps most importantly, a patient journey improves communication across all sectors and between all stakeholders involv in the process. Pharma brands, sales reps, physicians, marketers, and patients are align and inform about the patient experience.
With real-world data, pharmaceutical companies can prepare for better product launches and develop more effective marketing strategies. Hospitals, on the other hand, can improve their patient outreach and invest in efforts to improve patient adherence and outcomes.
How to support the patient on their journey
There are four ways to show support on the patient journey: ucational, emotional, behavioral, and practical.
ucational support refers to improving patients’ information philippines numbers about their diagnosis, disease, and course of treatment.
Emotional support refers to providing patients with a way to cope with their illness. Behavioral change support refers to solutions beyond pills that help patients change their daily routines. This can be done with various apps that track relevant patient data as well as plan their activities relat to mication adherence.