Data and content: These two often seem to butt heads, mainly because they are very different at their core. However, it could be argu that one without the other would be completely useless. Data without content makes data unactionable, and storytelling in content marketing without data makes it directionless.
Data, while not necessarily creative, is a crucial part of how kyrgyzstan email list 36839 contact leads your B2B marketing team creates the content and stories they choose to tell their target audience. Without data, you have no idea whether the stories you’re telling are resonating and valuable. Data not only gives us the insights into usage, behavior, and trends we ne to shape our content in the first place, but it also helps us track conversions so we know if we’re making a difference with the content we’re creating.
Below are some ways data can be us to tell better stories in B2B content marketing, which can make your content efforts more worth the time it takes to produce it.
Discover what people are trending in
There are basically two types of data: internal (your own data) and external (cloud-sourc data that we as marketers have access to). Both are typically collect find out what to look for when choosing a customer prospecting company through a SaaS platform, be it Google Analytics, MailChimp, or an SEO toolkit like ahrefs .
Internal Data
First-party data is your own data collect from users who are using your website, app, or engaging with posts on your social mia profiles or via email marketing. This data is collect through the platforms you are using to complete the action. So, for example, you can see who lik posts or click on links in your Facebook posts through Facebook Insights . You can also set up tracking pixels or code to see how a user behaves on your website or in your mobile lead online ads. If data tracking is available, you should always set it up as soon as possible. It is better to have the data and not use it at all than to not have data collection set up correctly and ne it.
External data
External data is “cloud-sourc” data that either pulls information from your own scraping tools (such as SEO tools like ahrefs, which have their own web crawler that works much like web crawlers ) or tracks the behaviors of a large sample group of people that you can mine to provide insights into demographics and behavior. This is useful for understanding an industry as a whole, analyzing competitors (although external tools are never as accurate – they just give you their best guess bas on their technology), and researching new topics or products.