With email marketing, you can turn more of your target customers into subscribers, nurture them in a personalised way, and sell to them when the time is right.
To take full control and advantage of this strategy, though, you can’t do everything manually.
So, follow our step-by-step guide to set up email marketing automation that keeps working in the background for you.
Benefits of automating your email marketing
Email marketing automation means using software and tools to send personalised and timely emails based on set triggers and workflows. This will bring you a tonne of benefits:
Increased efficiency – By automating repetitive tasks, you’ll save time and remove human error
Enhanced segmentation – Divide your audience into phone number library strategic groups to send them more relevant and effective messages
Personalisation.
Send targeted emails based on your subscribers’ behaviours, demographics, and psychographics
Improved engagement – 72% of customers only engage with tailored marketing messages.
Consistent communication
You won’t run the risk of forgetting Set up Email about your email marketing or taking too long to follow up. Instead, your automation will ensure your subscribers receive regular messages from you.
Full funnel – Use email automation to build a funnel that keeps selling for you. For example, you can create a ScoreApp quiz lead magnet to attract your audience and segment them automatically based on their answers. Then, set up different email sequences to nurture your potential customers and sell to them in a more personalised (and effective) way
Scalability – Automation makes it easier to manage large lists and complex campaigns, too
Better analytics – With the right platforms and tools, you can track Hello world! your email performance and use those insights to optimise future campaigns.
Cost-effectiveness – Email marketing has a fantastic ROI (check the next point!), and with automation, you’ll also free up your team’s time, allowing them to focus on more strategic work and money-making tasks.