The Google search engine is our daily companion, no matter where we are—at work, at home, or on the go. Advertising on this platform offers companies the opportunity to quickly generate leads and reach their target audience with minimal wastage. How to integrate SEA into Learn how to integrate Google Ads into your marketing mix in this article.
Ads marketing is worthwhile: 77% of respondents in a 2019 MOZ study search on Google at least three times a day.
SEA in the marketing mix: Use Google Ads efficiently and purposefully
Google Ads are advertisements that appear while users are searching on Google. They have significantly increased their ranking compared to organic search results, making this form of advertising an important option for companies’ marketing mix.
With Google Ads, you can easily place local and global advertising and avoid wasted advertising. How to integrate SEA into Google Ads also allows you to allocate your budgets clearly and transparently. In addition to these advantages, you should also consider various aspects to integrate Google Ads efficiently and effectively into your marketing mix.
Consider your buyer persona and customer journey
The key to any Google Ads campaign is that it is finely structured: This means that the more precisely the ads address a specific need, the higher the success rate. Your buyer persona serves as the starting point for this . You should also consider which stage of the customer journey your buyer persona is in. Consider how your buyer persona searches for a solution to their problems and what search terms they enter in Google searches. Based on these questions, you can strategically target your ads.
Read more here: How to create a buyer persona?
Hit the right tone with ads marketing
Develop a solid keyword strategy before you begin implementation. This should be based on the questions your buyer persona asks and how they search on Google. Focus on long-tail keywords . These consist of more than two words and have a lower search volume, but also lower competition. This gives you a higher chance of ranking your ads. You can use keyword tools like the Google Ads Keyword Planner for this.