If you don’t understand what your customers like and dislike about their experience with you, you can’t improve it. Let’s face it, though: it’s HARD to get someone to stop scrolling and spend a few minutes of their time giving you feedback.
So, how can you convince more customers to share their opinions with you? Simple: by replacing boring surveys with a compelling quiz for feedback!
Survey-style questions but in a more
Valuable and personalised quiz results based on their answers (for example, let’s say you’re an outdoor brand and one of your questions is “For what occasions do you tend to shop with us?” You could send email data different tips, product recommendations and offers to those who answer “To plan for a camping trip” as opposed to those saying “To go kayaking”)
Much more valuable and effective, right.
So, here’s what you should consider to plan the right strategy and collect more customer feedback with a quiz.
What do you want to find out?
Start from your goal so that you can work your way backwards and plan the right feedback quiz to achieve that.
For example, it could be your customers’ opinions on
(Psst: you’ll find some question examples for each of them soon!)
Keeping it short and focused – Don’t put off your participants with a quiz that never ends! Instead, plan your questions properly so that you can keep it concise. Ideally, your quiz for feedback should involve 5-15 questions and Get Great Customer take max 2 minutes to complete
Using simple language – If understanding your questions requires effort, your audience won’t bother. So, avoid jargon, confusing wording or too many options.
Including a mix of question 11+ Key Tips on How to Prevent Email from Going to the Spam Folder types – Prioritise questions that are easy to answer (like yes-or-no or multiple choice) but keep your quiz bh leads varied by including a few in different formats, too. For example, this could involve sliding scales and open-ended questions to collect more in-depth feedback. With ScoreApp, you have plenty of question formats to choose from!