The right lead magnet will keep bringing new potential customers into your world, but generic discounts and PDFs are so overdone that they’ve become white noise for your audience.
So, what can you offer them to retain your website visitors, personalise your entire customer journey, and sell more? A quiz lead magnet, of course!
Thanks to their dynamic
and interactive nature, quizzes are much more appealing (no wonder they convert at 30-50% as opposed to the 3-10% of traditional lead magnets) and help you collect more data.
So, let’s look at how you can use a quiz lead magnet for your e-commerce business.
Important lead generation considerations for e-commerce telegram data businesses
When you sell physical or digital products online, your main goal is obviously to make more immediate sales. However, not all your website visitors and potential customers are ready to buy.
So, use your lead magnet to retain them, taking the following into consideration:
Lead-capture – Use lead-generation tools like embedded forms and exit-intent pop-ups to collect your website visitors’ details (especially when they’re about to leave empty-handed.
Sales cycles – E-commerce businesses
like yours already have a shorter sales cycle than B2B services and SaaS (BIG advantage!). Still, after collecting your audience’s contact details, you could speed it up even further with strategic sales-enablement content and by offering relevant incentives.
Incentives – Your lead magnet and nurturing emails could highlight Using Quiz Lead attractive benefits like tailored advice (for example, with a product recommendation quiz), free shipping, product samples, personalised offers, and time-limited discounts.
Communication – Since you have Marketing performance metrics: how to measure advertising success less direct interaction with customers due to your business model, make the most of chatbots and automated email sequences to capture and nurture more leads.
Qualifying leads – Make the right offer to the right person at the right Using Quiz Lead time! Personalise your communication based on their behaviours (such as their purchase history, the web pages they browsed, and the items they added to their cart) or their demographics and psychographics (for example, the likes and dislikes you bh leads uncovered through your quiz)
A dynamic ScoreApp quiz lead magnet is perfect to complement your e-commerce lead generation and overall sales funnel!