We noted one thing early on and often: online search has changed and continues to do so. Google Search Console Away from rigid keywords and toward thematically relevant, insightful content. User preferences are always the focus here. Many different tools are available to perform better SEO controls, including Google and its Search Console. In this article, we briefly describe the Google Search Console and offer you a basic tip: Integrate Google directly into your content marketing software!
Free and to the point: the
The Search Console – a free – supports website operators in finland phone number library search engine optimization through specific data analysis. This allows you to understand how well individual pages are ranked on Google and then optimize your content accordingly to achieve a better ranking.
Reports and tools display the traffic Google is sending to a website. Google Search we made a mistake Console You can see which keywords and search terms are being used to find your web pages and blog articles, and how popular the search is for them. The Search Console also lets you troubleshoot issues that are preventing Google from optimally evaluating your website content.
To use Google Search Console , you need a Google account with which you can log in to the Search Console. That’s all you need.
The big advantage for all HubSpot users:
HubSpot can connect the existing Google Search Console with its Content Strategy tool. This cyprus business directory provides you with all the latest search data and metrics directly within HubSpot. This makes it even easier to analyze pages and create relevant keywords and content around a specific topic.
User Guide: How to integrate Google Search Console into HubSpot
What exactly does a Google/HubSpot integration offer? Read here.
Three ways to get the most out of integration with HubSpot
1. What keywords were used to find you online? Meaning: This is what people were searching for!
Within a topic area, there are many subtopics. Web users add their own vocabulary to these when searching. The words used can therefore influence how websites appear in the results. The way out of this dilemma: If you want to be properly recognized by Google, you need to establish expert status on a specific topic.
Visibility for Google—the basis for optimal ranking—is achieved when, in addition to the important high-level terms on a website, the keywords of subtopics (suitable for complex search queries) are also addressed from an expert perspective. These subtopics then revolve around a central offering, be it a product or service, that your company brings to a portfolio issue.
But what keywords do people type into Google when they are looking for solutions to one of their problems?
By integrating into HubSpot, users can see directly what terms a visitor searched for when they landed on a website, landing page, or blog article.
This information is worth its weight in gold! Such subtopic keywords can be used to generate new content that speaks the language of the target audience. Here’s an example of what such information might look like.