Until recently, Google Shopping was a solution integrat into Google Ads that allow e-commerce sites to promote their catalogue through ads bas on a CPC model.
But recently Google has decid to give this strategy a new twist: now, Google Shopping is a free tool for online stores to promote their inventory and make it more visible in the search engine. Don’t miss out on the latest news!
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Google Shopping is now free to sell on Google
The latest from Google Shopping
According to Bill Ready, Google’s president of commerce, “The retail industry has fac many threats over the years, which have only intensifi during the coronavirus pandemic. With brick-and-mortar stores clos, digital commerce has become a lifeline for merchants.” More and more merchants are forc to sell online to save their business, and many of them cannot afford the costs of operating digitally at scale.
For this reason, Google has decid to bring forward its plans to make Google Shopping a free solution . Since the end of April, the results of the Google Shopping tab in the Unit States consist primarily of free listings, allowing merchants to connect with consumers regardless of whether or not they advertise on Google Ads.
This change is good news for all players in the online advertising market:
For shoppers, it means they armenia consumer mobile number list can more easily discover more products from more stores that were previously difficult to find on Google.
For retailers, this is a fantastic tu checklist de email marketing opportunity to reach the millions of people who search with intent to purchase on Google every day.
And for advertisers, it allows them to boost their Google Ads campaigns with free listings.
Existing Merchant Center and Google
Ads users don’t ne to do anything to benefit from Google Shopping Center. For new users, Google has announc that it will continue to streamline the optimization process over the coming weeks and months.
Free Google Shopping listings bz lists are now available in the US and are expect to roll out to the rest of the world before the end of the year .