In 2016, mobile browsing accounted for 51.3% of all web browsing. This has led to a growing need to design websites that cater to this demographic.
Google then implemented AMP, a solution designed to track and improve the mobile search experience. How? By displaying web job function email list pages on tablets and mobile devices, which promises speed and fluidity. This also applies to WordPress AMP. Good news! It has been shown that half of Internet users abandon their browsing experience following a slow loading time estimated at more than 3 seconds.
This data has led Google to consider loading time as a necessity in terms of SEO. It makes sense! A site that loads quickly allows the user to perform more actions, and therefore a considerable increase in the engagement rate.
In short, Google AMP is the website format that adapts to mobile browsing. It’s a responsive version, meaning it adapts to different screen resolutions.
How does AMP technology work?
Technically speaking, AMP technology is based on three pillars, namely Google Cache, Javascript, and HTML.
The HTML code of an AMP page offers the advantage of containing a reduced number of lines. The result? Easier execution, pages whose weight is reduced, and therefore loading ten times faster than pages with traditional HTML code.
As for the JavaScript in AMP pages and WordPress AMP, it is optimized to minimize its use when viewed on mobile devices. This further speeds up execution and thus the loading time of web pages. Finally, the Google Cache stores the constructed page and displays it among the results in the SERPs (depending on the query).
It should be noted that an AMP page does not display CSS styles, as they are disabled. The AMP format only keeps the bare essentials: images, audio, calls to action, buttons, links, etc.
Are all sites affected by this responsive version?
In its early days, Google AMP appealed there are several ways in which these algorithms can be used much more to media sites, which needed to offer the best in immediacy given the unique nature of their industry.
AMP technology has also been highly valued by e-commerce sites. Indeed, as you probably already know, online shopping is increasingly done via mobile devices. And since online shopping requires very fast sites to avoid impacting conversion rates, AMP has systematically become the preferred technology. Today, all existing websites on the web can benefit from Google AMP.
AMP and SEO, what do you need to know?
Most people are wondering about the relevance of AMP technology for SEO . A perfectly legitimate question, to which the answer is a resounding YES.
Moz conducted a study that highlighted the increase in organic traffic for Thrillist after implementing the AMP format on several of its chile business directory pages. The same observation was made for two other media sites as well, which we’ll call Media 2 and Media 3. For Thrillist, Media 2, and Media 3, the traffic growth percentages were +70%, +67%, and +30%, respectively. Pretty interesting!
If we can deduce anything from this, it’s that AMP and SEO are closely linked. AMP indirectly influences the ranking of web pages: AMP content is valued much more by Google.