Email marketing is certainly one of the most efficient strategies for promoting a brand’s product or service. According to a study conducted by Experian, email has a cost-benefit ratio 20 times greater than other traditional forms of advertising for digital marketing for companies.
However, email marketing only works if recipients open the email to check the content. Here are five reasons why users stop receiving newsletters:
Unrecognizable email address
If the person receiving the email doesn’t recognize the laos email list 75226 contact leads source, there’s a good chance they’ll simply unsubscribe from the email. Many emails today are responsible for bringing viruses and other harmful software, making many people wary of opening unknown messages. To prevent this from happening, always prioritize including a sender name from your company or brand.
Very long emails
Don’t make the mistake of creating long, tedious emails. Studies now let’s move on to an analysis show that people are less willing to read long emails, which can result in users unsubscribing. So, what is the ideal message length? It really depends on the type of message you want to send, but generally, try to keep your email to no more than 750 words.
Emails are not personalized
Personalizing an email can make all the difference in a company’s digital marketing strategy, creating a connection with the recipient and increasing the chance of mobile lead a conversion. If you have a list with the name of each of your contacts, make sure to use automated systems to include their name in the body of the email.
Irrelevant content
You need to think carefully about your audience profile and what they expect to read when developing your emails. If you send irrelevant messages that don’t make sense to your target audience, then you’ll certainly see a lot of users leaving your email list.
The recipient did not allow the email to be sent
One of the main reasons users stop receiving newsletters is because they never signed up to receive them. Some companies extract emails from sales lists instead of collecting them through registration forms. It is important not to pay for lists and prioritize email collection in digital marketing strategies for companies.