When designing strategies for placement strategy Facebook Ads , there is one topic that is often overlooked: ad placement . And yet, this aspect has a huge influence on the outcome of campaigns.
You may still remember when the only options for placing your ads on Facebook were the News Feed section and the left column. Today, the landscape is much more complex, but it also offers us a lot of possibilities. Let’s see which placements you can use for your Facebook Ads and how to get the most out of them.
Do you want to improve your advertising campaigns on Facebook and Instagram ? Click here to watch the free course that will help you achieve better results for your brand or company.
What are the advertising locations on Facebook?
Facebook’s advertising network covers multiple locations , but the option that appears by default when setting up our campaigns is to use automatic locations . In principle, Facebook recommends using this option to get the most out of the budget, but in many cases we may be interested in having greater control over where our ads are displayed.
In order to edit your locations, you need to click on Manual Locations and check or uncheck the different boxes in the drop-down list below. These are the options available as of the end of May 2020:To get a better look at how each placement works, you can check out the preview that appears when you hover over each option. Please note that some turkey consumer mobile number list placements may not be available for certain targets, and others are still in testing or available for automatic placements .
How to manage your ad placements on Facebook
Let’s look at some options based on some ideas we have gathered based on our experience and that of other experts.
Mistakes to avoid
Typically, marketers using Facebook Ads tend to fall into one of two extremes: either they never employee engagement survey mistakes & how to avoid them customize placements (and just rely on Facebook’s automatic placements) or they are too restrictive and limit themselves to one or two options.
Always showing ads in all locations and not optimizing to focus on the ones that give the best results means losing efficiency, since there are most likely advertising locations on Facebook that give us better results and others that are not profitable.
On the opposite side of the spectrum, holding on to one or two locations and discarding the others can also cause us to miss out on opportunities.
Typically, marketers choose to place their ads in the news section, as this is the section that generates the most visibility. But in return, it is also one of cmo email list the most expensive.