One effect of long-term marketing applies to email: design and brand identity If you want to retain your customers in the long term, you already know that creating a consistent brand identity and then following it throughout your marketing is crucial.
The primary goal, also in email marketing, is therefore
Recipients should immediately recognize that an email comes from you.
Therefore, use the same or similar images, a comparable approach, your estonia phone number library established company colors, and all other branding elements throughout. Develop your own style that reflects your corporate design.
But be careful: no email should appear overloaded, but rather be designed consistently for the company and bear something like your signature .
Just like the consistent, formal design, the text design can also be standardized. What customer journey mapping – a complete guide to help you create a customer journey map works when addressing your customers and prospects doesn’t always have to be reinvented. This is how customizable email templates are created. They simplify the contact process in digital marketing.
Especially time-saving: 36 ready-made email templates, compiled for you!
Email personalization
Speaking of individualized… – Another inbound experience is: Prospects want to be addressed personally; they want to feel truly welcomed .
A study by the Aberdeen Group has shown that personalized emails therefore significantly increase click rates.
In a nutshell, this means:
-
- Orient your language around your personas. Speak the slang of those you want to cyprus business directory address. Use vocabulary related to the core interests your services and products represent.
- Actively continue the customer journey with every email contact. design and brand identity Reaching prospects (or customers) with emails paves the way to becoming a customer (or rebuy).
Read here: The detailed definition and meaning of the customer journey
- And never address leads, customers, or promoters in general terms in your emails, but rather personally and directly.
Responsive design
Web users are increasingly using tablets and smartphones.
Every email marketing strategy should be geared towards this.
The file size of the images you use must therefore be appropriate so that this reference size can always be adapted to the smaller screens.
The minimum font size for mobile is 14px for text and 22px for headings. And of course, you should also check your fonts for mobile marketing.
Feel free to make CTAs a little larger. This will also increase their click rate.
High-contrast elements help ensure your email is easy to read even in poor lighting conditions. A truly responsive design—as offered by popular inbound platforms—automatically adapts your emails to the device they’re being read on.